SP JAIN IN THE NEWS

Nitish Jain (President, SP Jain School of Global Management) spoke to Business Line, on the launch of SP Jain London School of Management’s (SPJ London) campus.

In the interview, Mr Jain explains the motivation behind opening a campus in London, emphasising SP Jain's reputation for quality education at a reasonable cost compared to some top-tier institutions in the city.

“At the undergraduate level, starting in October 2023, we will offer our Bachelor of Business Administration programme. This four-year programme will allow students to gain hands-on experience through internships with leading companies in London and worldwide. At the postgraduate level, we are currently accepting applications for three distinct programmes: MSc Global Business, designed for recent graduates and young professionals aiming to kickstart their global business careers; a Global MBA, tailored for professionals with prior work experience; and a part-time Executive MBA, intended for experienced professionals aspiring to leadership roles,” he mentioned.

Talking about the placements for graduates, Mr Jain spoke on offering the flagship one-year Global MBA programme In 2023, which has received top rankings from Forbes, Financial Times, The Economist, and several other prestigious publications. Enrolling in this program, enables graduates to return to work promptly and excel in the competitive global job market.

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Monica Chaudhary, Associate Professor, Marketing and Acting Head, PG Programs at SP Jain School of Global Management, writes an article in Financial Express, about how Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers.

In the article, Dr Chaudhary highlights how social media marketing, including tactics like online reviews, sponsored posts, and influencer marketing, strongly impacts purchase intentions.

“User-generated content such as reviews, ratings, and testimonials are being read/heard by consumers before making a purchase decision. Social media platforms make it easy for users to share their experiences and opinions, influencing others’ purchase intentions. By using social media platforms and engaging with consumers meaningfully, businesses can build trust and increase the likelihood of a purchase,” writes Dr Chaudhary.

She adds, “Indian millennials who were younger demonstrated more favourable behavioural attitudes towards Twitter advertising than older users. Generally, younger population groups have more favourable attitudes towards social media advertising and tend to accept and utilise it more extensively.”

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In the article published in TravelBizmonitor.com, Tristan Chong, Professor and Area Head of Marketing, SP Jain School of Global Management, discusses the application of Persistent Homology (PH) in destination marketing, particularly in identifying target tourist groups based on their behaviour, spending patterns, and clustering.

In the article, he highlights how PH offers a unique approach that allows for more precise market segmentation, unlike conventional methods that may introduce biases.

“Its unique ability to compute data across different topological spaces and spatial resolutions sets PH apart. It can map data clouds on various scales and perform clustering using diverse distance criteria. This means that, unlike current practices in tourism literature, there is no need to standardize variables before analysis. Through this method, a broader range of topological features can be detected and assessed, revealing true reflections of underlying spatial characteristics.” writes Tristan.

He adds, “PH exemplifies a topographical analysis that reveals patterns within data that traditional statistical methods in tourism often overlook. Unburdened by predefined relationships, PH boasts immense potential across the industry.”

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Bloomberg Businessweek, renowned worldwide for its authoritative business news and analysis, has ranked SP Jain School of Global Management (SP Jain Global) #7 in the Asia-Pacific region in its ranking of the Best B-Schools 2023-24.

Topics: SP Jain Rankings, SP Jain in the News, Awards & Recognition

In the article published in PagalGuy, Dr Christopher Abraham, Professor and Head of Campus (Dubai), at SP Jain School of Global Management, discusses the key differences between Full-Time MBA and Global MBA programs in the ever-evolving landscape of business education.

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In the article published in Poets & Quants, a resource for long-form, magazine cover-length features and profiles, Dr Veena Jadhav, Associate Dean (Global MBA & Master of Global Business) and Associate Professor (Leadership & HRM), SP Jain School of Global Management, discusses the complex process of preparing and securing admission to a global business school MBA program.

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In the article published in CXOToday, a premiere resource on the world of IT, relevant to key business decision makers, Dr Debashis Guha, Associate Professor and Director – Master of Artificial Intelligence in Business, SP Jain School of Global Management, discusses the use of Generative Artificial Intelligence (Gen-AI) like ChatGPT in various contexts.M

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In the article published in Express Computer, India's most respected IT media brands covering enterprise technology, Dr Debashis Guha, Associate Professor and Director – Master of Artificial Intelligence in Business, SP Jain School of Global Management, discusses the advent of new Artificial Intelligence tools (AI) and its massive impact on academia.

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In the article published in Easy Shiksha, Dr Jigna Srivastava who has completed her GMBA (2006-2007) and DBA (2017) from SP Jain School of Global Management, illustrates the importance of a growth mindset, continuous learning, global exposure, embracing disruption, and applying knowledge to real-world problems.

Topics: SP Jain in the News