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Shweta-Pandey-Faculty-page (2)

Shweta Pandey

Assistant Professor & Deputy Director – GMBA, MGB



Education

  • Fellow Program in Management (equivalent Ph.D.), International Management Institute-Delhi, India (2013-2017)
  • Post Graduate Diploma in Business Management (equivalent MBA), International Management Institute-Delhi, India (1997-1999)
  • BSc (Honours)- Statistics, Lady Shriram College, Delhi, India (1994-1997)
SUBJECTS TAUGHT / STUDENT PROJECT MENTOR
  • Marketing Management
  • Engaging Consumers and Social Media Marketing
  • Marketing Research
  • Advertising and Communication
  • Thesis Writing
EXPERIENCE

Academic experience

  • Adjunct Assistant Professor- National Taiwan University, Taiwan
  • Visiting Faculty/ Associate Professorial Lecturer- De La Salle University, Philippines
  • Visiting Faculty- Loyola Institute of Business Administration, India

Consulting Experience

  • Research Consultant- Asian Institute of Management, Philippines

Corporate Experience

GE Capital: 1999-2011

  • Vice-President- post-acquisition operations
  • Asst Vice-President- Operations
  • Product Manager- Life Insurance
  • Black Belt Quality-Six Sigma
  • Customer Service Manager

Journal Papers:

  1. Pandey, S., Mittal, S. and Chawla, D., 2024. Tackling consumer information asymmetry and perceived uncertainty for luxury re-commerce through seller signals. Journal of Retailing and Consumer Services, 79, p.103736. (ABDC rating A)
  2. Pandey, S., Pandey, N. and Chawla, D., 2023. Market segmentation based on customer experience dimensions extracted from online reviews using data mining. Journal of Consumer Marketing, 40(7), pp.854-868. (ABDC rating A)
  3. Puri, S., Pandey, S. and Chawla, D., 2022. Impact of technology, health, and consumer-related factors on continued usage intention of wearable fitness tracking (WFT) devices. Benchmarking: An International Journal, 46(3), pp. 323-346. (ABDC rating B)
  4. Pandey, S., Chawla, D. and Puri, S., 2022. Food delivery apps (FDAs) in Asia: an exploratory study across India and the Philippines. British Food Journal, 124(3), pp.657-678. https://doi.org/10.1108/BFJ-01-2020-0074. (ABDC rating B)
  5. Pandey, S., Chawla, D., Puri, S. and Jeong, L.S., 2022. Acceptance of wearable fitness devices in developing countries: Exploring the country and gender-specific differences. Journal of Asia Business Studies, 16(4), pp.676-692. (ABDC rating C)
  6. Bautista Jr, R., Jeong, L.S. and Pandey, S., 2020. Will Cause-Related Marketing Affect the American and Filipino College Students' Purchase Intention? Asia-Pacific Social Science Review, 20(4).
  7. Pandey, S., Chawla, D. and Puri, S., 2020. Cause-related marketing: Exploring the differences between Gen Y and Gen Z in India. Social Business, 10(2), pp.172-191. (ABDC rating B)
  8. Pandey, S., Chawla, D., Jeong, L.S., Bautista Jr, R. and Santos, J.E., 2022. An experimental approach to examine the antecedents of attitude, intention, and loyalty towards cause-related marketing: the case of India and the Philippines. Global Business Review, 23(5), pp.1252-1272. (ABDC rating C)
  9. Santiago, A., Pandey, S. and Manalac, M.T., 2019. Family presence, family firm reputation, and perceived financial performance: Empirical evidence from the Philippines. Journal of Family Business Strategy, 10(1), pp.49-56. (ABDC rating B)
  10. Pandey, S. and Chawla, D., 2018. Engaging m-commerce adopters in India: Exploring the two ends of the adoption continuum across four m-commerce categories. Journal of Enterprise Information Management, 32(1), pp.191-210. (ABDC rating A)
  11. Pandey, S. and Chawla, D., 2018. Online customer experience (OCE) in clothing e-retail: exploring OCE dimensions and their impact on satisfaction and loyalty–does gender matter? International Journal of Retail & Distribution Management, 46(3), pp.323-346. (ABDC rating A)
  12. Pandey, S. and Chawla, D., 2018. Evolving segments of online clothing buyers: an emerging market study. Journal of Advances in Management Research, 15(4), pp.536-557.
  13. Pandey, S. and Chawla, D., 2020. Exploring factors that drive adoption of various categories of m-commerce: an emerging market study. Global Business Review, 21(2), pp.526-546. (ABDC rating C)
  14. Pandey, S. and Chawla, D., 2016. Impact of changing consumer lifestyles and website quality on online satisfaction and loyalty-an emerging market framework. International Journal of Indian Culture and Business Management, 12(1), pp.50-71.
  15. Pandey, S. and Chawla, D., 2016. Understanding Indian online clothing shopper loyalty and disloyalty: The impact of e-lifestyles and website quality. Journal of Internet Commerce, 15(4), pp.332-352. (ABDC rating B)
  16. Pandey, S. and Chawla, D., 2016. Using qualitative research for establishing content validity of e-lifestyle and website quality constructs. Qualitative Market Research: An International Journal, 19(3), pp.339-356. (ABDC rating B)
  17. Pandey, S., Chawla, D. and Venkatesh, U., 2015. Online shopper segmentation based on lifestyles: An exploratory study in India. Journal of Internet Commerce, 14(1), pp.21-41. (ABDC rating B)
  18. Pandey, S. and Chawla, D., 2014. E-lifestyles of Indian online shoppers: A scale validation. Journal of Retailing and Consumer Services, 21(6), pp.1068-1074. (ABDC rating A)

Case studies:

  1. Puri, S., Gupta, S. & Pandey, S. (August 2024). Pulse Fitness: Targeting the strongest segment, HBR publication, 8461-HTM-ENG (Most Popular Cases)
  2. Pandey, S., Puri, S. & Bansal, R. (January 2024). Just Kitchen: International expansion to the Philippines, Ivey Case publication, W35242
  3. Puri, S., Pandey, S. & Puri, S. (October 2023). Air India: The image damage of "Pee-Gate", Ivey Case publication, W33710.
  4. Pandey, S. & Puri, S. (October 2023). Just Kitchen- The Growth Conundrum, Ivey case publication, W32460.
  5. Turpin, D., Manalac, M.T., Pandey, S. and Puri, S. (July 2022). Bhanton Towels: The pricing dilemma of an exporter, IMD Case publication- IMD-7-2393.
  6. Pandey, S., Puri, S. & Hayati, B. (August 2020). Dito Telecommunity Corporation: challenging telecom duopoly in the Philippines. In SAGE Business Cases. Neilson Journals Publishing.
  7. Soni, S., Puri, S., Pandey, S., Jain, T. (July 2020). Tea Connect: Exploring New Options, Ivey case publication- 9B20A059.
  8. Puri, S., Pandey, S. & Hayati, B. (September 2019). Robinsons Retail navigates Rustan’s acquisition, Ivey case publication- 9B19A047.
  9. Pandey, S., Puri, S. & Hayati, B. (August 2018). Big Boss Cement Inc.: Stirring up Industry competition in the Philippines, Ivey case publication- 9B18A055.

Research interests

  • Digital Consumer Experiences
  • Consumer Lifestyles
  • Marketing Strategy
  • Cause-related Marketing

Conference Presentations

  • Best paper in cross-cultural and global marketing, "Does cause-related marketing affect the purchase intent of American and Filipino college students?" at 2019 Society of Marketing Advances Conference, New Orleans, Louisiana- November 6-9, 2019
  • Best working paper award, "Indian Online Clothing Shoppers: A Segmentation and Positioning Study," was held at "The International Conference on Innovative Brand-building through Digital Marketing," at the International Management Institute, Delhi, in January 2016.

Conferences & Workshops

  • Short workshop on Social Entrepreneurship and Sustainable Marketing Strategies, National Taiwan University, Taiwan
  • B2B marketing workshop, Entegris Inc., Taiwan
  • Family Business Asia Pacific Symposium, Philippines
  • Faculty Development Program (Essentials of Research), Philippines
  • Data Modeling Webinar using Smart PLS, Philippines

Awards & Recognition

  1. Air India-Pee Gate was entered into the Case Centre 2024-2025 Case competition in the Outstanding Case Writer category and was also chosen as one of the top 23 case studies for 2023 by Ivey Publications.
  2. Best paper in cross-cultural and global marketing, "Does cause-related marketing affect the purchase intent of American and Filipino college students?" at 2019 Society of Marketing Advances Conference, New Orleans, Louisiana- November 6-9, 2019.
  3. https://www.societyformarketingadvances.org/_files/ugd/080efa_9941c4d89d0f4408a44d4702c0c6af56.pdf
  4. Best working paper award, "Indian Online Clothing Shoppers: A Segmentation and Positioning Study," held at "The International Conference on Innovative Brand-building through Digital Marketing," at the International Management Institute, Delhi, in January 2016.