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SPR Vittal

Assistant Professor


  • Masters in Business Administration, Andhra University, India, 1994
  • Diploma in Applied Finance, Indian Institute of Management, Calcutta, India, 2016
  • Diploma in Entrepreneurship and Business Management, Entrepreneurship Development Institute of India, Ahmedabad, India, 2017

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  • Corporate Finance
  • Strategic Finance
  • Financial Accounting
  • Project Finance
  • Integrative Decision Making
  • Corporate Turnaround
  • Management Accounting

Academic Experience

  • Assistant Professor, Finance Area, Narsee Monjee Institute of Management Studies, Hyderabad Campus, India (2011 - 2017)
  • ICFAI Business School, IFHE University, Hyderabad, India
  • Visting Faculty, LM Thapar School of Management, Thapar University, Patiala, India
  • Visiting Faculty, TA PAI Management Institute, Manipal, India
  • Visiting Faculty, Goa Institute of Management, India
  • Visiting Faculty, Symbiosis Institute of Business Management, India
  • Visiting Faculty, Administrative Staff College of India, India
  • Visiting Faculty, Centre for Advanced Studies, Institute of Cost and Works Accountants of India, India
  • Visiting Faculty, Institute of Chartered Accountants of India, India
  • Visiting Faculty, Gandhi Institute of Technology and Management University, India

Refereed Publications

  • Min, Junhong, Segal Madhav N., and Debi P. Mishra (2014), “Modularization as a Supplier Opportunism Safeguard in Knowledge Process Offshoring Relationships: Theory and Empirical Evidence,” Problems and Perspectives in Management, 12 (2), 153-163.
  • Mishra, Debi P. and Jennifer J. Lee (2015), “Make, Buy, and Ally Decisions in Marketing Relationships: Bridging the Academic-Practitioner Gap,” Proceedings of the American Marketing Association (Summer), August.

Under Review

  • Mishra, Debi P., Jan B. Heide, Bryan Lukas, and Greg Whittell, “Governing Distortions in Diagnosis and Cure Markets,” under review.
  • Mishra, Debi P., Harjeet S. Bhabra, and Jan B. Heide, “Relationship Reviews and Stock Market Reactions,” under review.
  • Mishra, Debi P., Junhong Min, and Jan B. Heide, “The Dilemma of Specific Investments: Balancing Governance Value and Efficiency Perspectives,” under review.
  • Junhong Min, Madhav Segal, and Debi P. Mishra, “Governing Supplier Opportunism in Outsourced Service Relationships,” under review.
  • Mishra, Debi P. and Junhong Min, “A Managerial Perspective on the Implications of Transaction Cost and Associated Theories on Inter-Firm Relationship Governance,” under review.
  • Mishra, Debi P. and Junhong Min, “Do Product Pre-announcements Generalize Beyond the Software Industry?” under review.