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Nigel Barker

Adjunct Faculty

LinkedIn Profile


  • Masters Degree in Marketing, Charles Sturt University (2000)
  • Graduate Diploma in Marketing Management, Chartered Institute of Marketing (1997)
  • Certificate in Marketing & Sales Management, Chartered Institute of Marketing (1996)

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  • For spelling out benefits and
  • Turning visitors into leads.
  • Strategic Marketing
  • Global Analysis
  • Marketing Management
  • International Marketing
  • Marketing Communications
  • Consumer Behaviour
  • Brand Management

Academic experience

  • Taught at many leading institutions including The University of Adelaide, The Australian Graduate School of Management, Macquarie Graduate School of Management, UTS, Melbourne Business School, Toulouse Business School, Kingston University and aSSIST
  • Author of leading Integrated Marketing Communications text: Luck, Barker, Shimp (currently in 5th edition) 
  • Gained extensive international lecturing experience by taking classes in Australia, China, South Korea, Singapore, France, Germany, Spain, UK, Sri Lanka, Russia
  • Developed and co-ordinated graduate and postgraduate programs

Corporate Experience

  • Worked in the industry for 15 years for diverse companies including Unilever UK and Western Mining Australia
  • Held various marketing positions including Product Manager and Marketing Communications Manager

Consulting Experience

  • Consulted to government, multinationals and small-to-medium-sized organisations
  • Currently undertaking projects on ad hoc basis for predominantly SME university clients

Research Interests

  • Marketing Communications
  • Branding
  • Marketing strategy

Chapters in Books

  • Chitty, Luck, Barker. Integrated Marketing Communications. 2017. Cengage Melbourne


  • Institute of Marketing