Dr Sadia Raaz, Associate Professor (IT and Research Methods), at SP Jain School of Global Management, writes an article in Techgraph, emphasising the factors influencing AI adoption in SCRM, such as integrated data management, complexity, talent, organisational agility, and disruption impact.
Topics: SP Jain in the News, Faculty in the News
In the article published in Higher Education Review,Dr Veena Jadhav, Associate Dean (Global MBA & Master of Global Business) and Associate Professor (Leadership & HRM), SP Jain School of Global Management, discusses the choice between a traditional single-campus MBA program and a multi-campus MBA program, highlighting the unique features of the latter.
Topics: SP Jain in the News, Faculty in the News
Monica Chaudhary, Associate Professor, Marketing and Acting Head, PG Programs at SP Jain School of Global Management, writes an article in Financial Express, about how Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers.
Topics: SP Jain in the News, Faculty in the News
In the article published in TravelBizmonitor.com, Tristan Chong, Professor and Area Head of Marketing, SP Jain School of Global Management, discusses the application of Persistent Homology (PH) in destination marketing, particularly in identifying target tourist groups based on their behaviour, spending patterns, and clustering.
Topics: SP Jain in the News, Faculty in the News
In the article published in PagalGuy, Dr Christopher Abraham, Professor and Head of Campus (Dubai), at SP Jain School of Global Management, discusses the key differences between Full-Time MBA and Global MBA programs in the ever-evolving landscape of business education.
Topics: SP Jain in the News, Faculty in the News
In the article published in Poets & Quants, a resource for long-form, magazine cover-length features and profiles, Dr Veena Jadhav, Associate Dean (Global MBA & Master of Global Business) and Associate Professor (Leadership & HRM), SP Jain School of Global Management, discusses the complex process of preparing and securing admission to a global business school MBA program.
Topics: SP Jain in the News, Faculty in the News
In the article published in CXOToday, a premiere resource on the world of IT, relevant to key business decision makers, Dr Debashis Guha, Associate Professor and Director – Master of Artificial Intelligence in Business, SP Jain School of Global Management, discusses the use of Generative Artificial Intelligence (Gen-AI) like ChatGPT in various contexts.M
Topics: SP Jain in the News, Faculty in the News
In the article published in Express Computer, India's most respected IT media brands covering enterprise technology, Dr Debashis Guha, Associate Professor and Director – Master of Artificial Intelligence in Business, SP Jain School of Global Management, discusses the advent of new Artificial Intelligence tools (AI) and its massive impact on academia.
Topics: SP Jain in the News, Faculty in the News
In the article published in Business Standard, Dr Balakrishna Grandhi, Professor of Marketing & Strategy, and Dean – Global MBA & Master of Global Business at the SP Jain School of Global Management, highlights the changing business landscape due to factors like the pandemic, conflicts, and technology.
Topics: SP Jain in the News, Faculty in the News
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