Dr Karippur Nanda Kumar (Professor - Information Technology, SP Jain School of Global Management) writes in Free Press Journal, a leading daily newspaper, about ways to deal with the challenges in digital transformation during the pandemic.
In the article, he says that even though the pace of digital transformation accelerated during COVID-19, one worrying trend was the percentage of failed projects with many enterprises not fully achieving the desired business outcomes.
The pandemic has forced enterprises to speed up digital projects to drive their business and respond to the crisis. Dr Kumar highlights that successful digital transformation requires scalable and sustainable technology adoption.
“Before the projects are initiated, the enterprises need to develop clear metrics of measuring the success in areas such as customer experience, strategic goals such as business model innovation, operational efficiency, and sustainability. Such metrics can include revenue growth, customer satisfaction scores, and employee productivity. These project-specific metrics should be worked into the overall digital transformation plan and tracked using established key performance indicators,” said Dr Kumar.
To read the full article, please click here.
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