In the article published in Techgraph, Dr Debashis Guha, Associate Professor and Director – Master of Artificial Intelligence in Business, talks about how Artificial Intelligence (AI), especially Large Language Models (LLM’s) and Generative AI is transforming traditional business roles across different domains.
The article explores several key areas where AI is making a significant impact:
- Financial back office processing – Moving beyond Robotic Process Automation (RPA), workflows are now AI-driven, with humans overseeing automation.
- Human resource management (HRM) – Resume sorting, performance assessment, and training are now data-driven and AI-assisted.
- Marketing – Content creation, campaign management, and lead generation increasingly rely on AI tools.
- Customer service – Automated systems handle routine queries, with humans stepping in for complex cases.
- Strategic planning & management – Knowledge graphs and AI-driven discussions are reshaping executive decision-making.
To read the full article, please click here.
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