<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=717202372148975&amp;ev=PageView&amp;noscript=1">

SP JAIN IN THE NEWS

Designing Responses to Negative Comments on Facebook – Study Published by Dr. Gulnara Z. Karimova

 

Dr. Gulnara Z. Karimova (Assistant Professor, Business Communication) recently published a paper with Central Asia Business Journal Vol.8 No.1 titled “Developing Directives for Designing Responses to Negative Comments on Facebook: Case Study of SB JSC Sberbank in Kazakhstan”.

The study analyses responses to negative comments in social media, using the case of SB JSC Sberbank, a leading bank in Kazakhstan, and Facebook. It investigates key features of negative comments in social networks, identifies categories of negative comments, and develops guidelines for responses to negative comments. This study is the first of Kazakhstani-specific negative comments that uses quantitative and qualitative techniques.

 

 

LATEST NEWS

The Rise of Auli Lifestyle: An alum’s journey to Shark Tank success
Bridging Academia and Industry: Insights from Dr Abhijit Dasgupta
The Impact of Data Science Education on Careers: By Dr Abhijit Dasgupta
The Rising Demand for Bachelor of Data Science Graduates: By Dr Abhijit Dasgupta
Artificial Intelligence Career Roadmap with Dr Debashis Guha
The Neuromarketing Approach to Storytelling: By Christopher Abraham
Dr Nicolas Hamelin: The Emotional Quotient of Effective Advertising
Role of BBA Graduates in Driving Organisational Excellence by Dr Vaidyanathan Jayaraman
Insights into Career Opportunities in Data Science by Dr Abhijit Dasgupta
Dr CJ Meadows Explores the Future of Education
Blockchain Technology for Sustainable Supply Chain Management: Prof Seetharaman