PLEASE NOTE: THIS PROGRAM IS NOT ACCREDITED BY TEQSA, ASQA OR ANY REGULATORY BODY IN INDIA OR OVERSEAS.
WHY SP JAIN'S DMM?
From SEO, online ads, paid/organic search to social media marketing, content development and inbound marketing – over the course of 6 months, S P Jain’s DMM program takes you deep into every aspect of online marketing. And, not simply from a theoretical perspective, but also through a practical, real-world live project where you work in long-term teams to execute a digital marketing strategy with real-time assets, measure performance and monitor and improve tactics. The live project is important, as it helps you hone and develop your knowledge and skills of digital tools, and showcase your portfolio of learning and experiences.
Just like how pilots, F1 drivers and disaster response teams use advanced simulations to learn how to respond to high-intensity situations, our students practice and sharpen their skills in the simulated and real-time environment of our ‘Digital Labs’. Students apply key digital marketing concepts and execute real-time and integrated digital marketing strategies for chosen businesses. Panels of industry experts are drawn from several fields who will also support and mentor them throughout the program.
On completing the program, students will have developed a world-class 'Portfolio' that documents and showcases key elements and learning outcomes of the program. By showcasing a student’s command of strategies, digital tools, execution and measurement techniques, the portfolio will act as a starting point for discussion with prospective employers on job opportunities in areas like Digital Marketing/Online Marketing, Mobile Marketing, SEO Account Management, Web Analytics, Search and Social Media Marketing, Web Content Management, Digital Creative Development, Marketing Communications and Strategic Marketing, among others.
Participants of the program are guided and stimulated by a world-class body of local and international faculty comprising highly skilled Online Marketing experts and leaders. Their repertoire of industry experience and research background establishes them among the leaders and opinion makers in the industry.
In the last six years of our thirteen-year-old history, we have been ranked by three of the world’s top four business school rankings – Forbes, Financial Times and The Economist. In each of these rankings, we are the youngest school featured – an accomplishment we attribute to our unique and innovative model of business education.
The program makes use of an innovative ‘Discontinuous Learning’ approach that combines in-class learning and mentorship training with a practice-based approach that encourages students to test theories by executing campaigns in real time.
The learning system has three core pillars:
- Classroom learning & exposure
- Simulated and real-time execution in the ‘Digital Lab’
- Capstone Project
The program comprises:
- 220 hours of classroom instruction delivered by international academicians and senior management professionals
- 20 hours of hands-on application and capstone project
TRACK 2: Inbound Marketing, Website Design, UX & Development, Digital Media Planning, Digital Design: Aesthetics and execution, Content Marketing
TRACK 4: Mobile Marketing & Applications, Digital Marketing Audit, Online Reputation Management & Digital PR, Machine Learning, Al, Big Data and Bots, Expert Workshops
- Design Strategy & Objectives for the target firm. Understand segments and develop media plans
- Develop website, set up paid media and advertising network
- Social Media Marketing & nurture the lead funnel
- Measure, monitor & modify digital assets and content strategy
DR. ALEKSEJ HEINZE
Associate Professor, KEDGE Business School, France, Co-Director Centre of Digital Business
DR. BARTŁOMIEJ KURZYK
Head of the Center for Development of Didactics, Management Faculty, University of Łódź
MR. RAM KUMAR
CXO at Last Resort
DR. DANIEL CONNOLLY
Dean, College of Business and Public Administration, Drake University
DR. PRADEEP RACHERLA
Director of Asipiron Consultants,
Program & Faculty Director, Change School, United Kingdom
MR. ANTHONY PERMAL
Founder & CEO of Augmentify; Digital Strategy Consulting & Development Specialist
MR. HITENDRA MOLLETI
CIO & Digital Strategist at Auxim Technologies Digital Transformation, Mobility, CRM & ERP (ForbesMiddleEast, ArabianBusiness, TimeOutDubai)
MR. AMIT TRIPATHI
Managing Director of IdeateLabs; Director & Co-Founder of triggerbridge
SP Jain students benefit from interaction with some of the most respected business leaders in the region who give them a rare, real-world glimpse into topics that cover current industry trends and pitfalls, what skill sets are required of today's leaders, how industries manage and benefit from digitisation, and more.
MR. MOHAMED AL YEFEAI
Legal Researcher – Communication and Media Specialist, Dubai Judicial Institute
MS. SANJANA SOMAN
Digital & Social Media Expert
MS. ALEXANDRA MAIA
Founder - House Of Social, Dubai
Students hone their skills in strategies, digital tools, execution and measurement techniques which helps them to move either horizontally or vertically within their organisation or explore opportunities in the areas like Digital Marketing, Mobile Marketing, SEO account management, Web Analytics, Search and Social Media Management, Web Content Management, Digital Creative Development, Marketing Communications and Strategic Marketing, among others.
Applicants must have:
- A Bachelor's degree or above
- Effective communication skills
- Basic understanding of mathematics/statistics
- Working knowledge of Microsoft Excel
- Submit your application online (free of cost)
- Once your application has been successfully screened, you will be required to appear for the evaluation process consisting of a general aptitude test and a personal interview that will enable us to evaluate motivation and suitability for the program.
- Admissions will be offered to candidates based on their performance in the evaluation process
TOTAL PROGRAM FEE: AED 22,000
Shortlisted applications will need to go through the evaluation process in person. This involves: