SP Jain’s Digital Marketing & Metrics (DMM) is a 6-month Professional Certificate Program that comprehensively helps students develop the skills and competencies for careers in the fast-growing digital marketing space. The program is unique in that it covers both the theory and application of digital marketing tools and techniques like content development, inbound marketing, social media marketing and evaluation of campaigns.

PLEASE NOTE: THIS PROGRAM IS NOT ACCREDITED BY TEQSA, ASQA OR ANY REGULATORY BODY IN INDIA OR OVERSEAS.
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From SEO, online ads, paid/organic search to social media marketing, content development and inbound marketing – over the course of 6 months, S P Jain’s DMM program takes you deep into every aspect of online marketing. And, not simply from a theoretical perspective, but also through a practical, real-world live project where you work in long-term teams to execute a digital marketing strategy with real-time assets, measure performance and monitor and improve tactics. The live project is important, as it helps you hone and develop your knowledge and skills of digital tools, and showcase your portfolio of learning and experiences. 

Just like how pilots, F1 drivers and disaster response teams use advanced simulations to learn how to respond to high-intensity situations, our students practice and sharpen their skills in the simulated and real-time environment of our ‘Digital Labs’. Students apply key digital marketing concepts and execute real-time and integrated digital marketing strategies for chosen businesses. Panels of industry experts are drawn from several fields who will also support and mentor them throughout the program.

On completing the program, students will have developed a world-class 'Portfolio' that documents and showcases key elements and learning outcomes of the program. By showcasing a student’s command of strategies, digital tools, execution and measurement techniques, the portfolio will act as a starting point for discussion with prospective employers on job opportunities in areas like Digital Marketing/Online Marketing, Mobile Marketing, SEO Account Management, Web Analytics, Search and Social Media Marketing, Web Content Management, Digital Creative Development, Marketing Communications and Strategic Marketing, among others.

Participants of the program are guided and stimulated by a world-class body of local and international faculty comprising highly skilled Online Marketing experts and leaders. Their repertoire of industry experience and research background establishes them among the leaders and opinion makers in the industry.

In the last six years of our thirteen-year-old history, we have been ranked by three of the world’s top four business school rankings – Forbes, Financial Times and The Economist. In each of these rankings, we are the youngest school featured – an accomplishment we attribute to our unique and innovative model of business education.       

LEARNING APPROACH: 

The program makes use of an innovative ‘Discontinuous Learning’ approach that combines in-class learning and mentorship training with a practice-based approach that encourages students to test theories by executing campaigns in real time.

 The learning system has three core pillars:

  • Classroom learning & exposure
  • Simulated and real-time execution in the ‘Digital Lab’
  • Capstone Project

VIEW LEARNING APPROACH

PROGRAM STRUCTURE: 

The program comprises:

  • 220 hours of classroom instruction delivered by international academicians and senior management professionals
  • 20 hours of hands-on application and capstone project
The program covers key themes in the areas of digital marketing, each of which has been carefully encompassed in four tracks spread across the duration of the program.
 
TRACK 1: Principles of Digital Marketing, Digital Strategies & Ecosystem, Digital Transformation & Digital Corporate Culture, Digital Marketing Touch Points & Buyer Personas, Consumer Psychology and Behaviour
 

TRACK 2: Inbound Marketing, Website Design, UX & Development, Digital Media Planning, Digital Design: Aesthetics and execution, Content Marketing

TRACK 3: SEO, SEM & Affiliate Marketing, E Com Tools, Technologies and Trends, Performance Marketing: Optimising for winning campaigns, CRM Dashboards: Digital Segmentation and presentation of macro data, Social Media Marketing

TRACK 4: Mobile Marketing & Applications, Digital Marketing Audit, Online Reputation Management & Digital PR, Machine Learning, Al, Big Data and Bots, Expert Workshops

 
CAPSTONE PROJECT MAPPING TO THE TRACKS: 
  • Design Strategy & Objectives for the target firm. Understand segments and develop media plans
  • Develop website, set up paid media and advertising network
  • Social Media Marketing & nurture the lead funnel
  • Measure, monitor & modify digital assets and content strategy

FACULTY PROFILES

 

DR. ALEKSEJ HEINZE
Associate Professor, KEDGE Business School, France, Co-Director Centre of Digital Business 

 

DR. BARTŁOMIEJ KURZYK
Head of the Center for Development of Didactics, Management Faculty, University of Łódź  

 

MR. RAM KUMAR
CXO at Last Resort 

 

DR. DANIEL CONNOLLY
Dean, College of Business and Public Administration, Drake University 

 

DR. PRADEEP RACHERLA 
Director of Asipiron Consultants,
Program & Faculty Director, Change School, United Kingdom  

 

MR. ANTHONY PERMAL
Founder & CEO of Augmentify; Digital Strategy Consulting & Development Specialist 

 

MR. HITENDRA MOLLETI
CIO & Digital Strategist at Auxim Technologies Digital Transformation, Mobility, CRM & ERP (ForbesMiddleEast, ArabianBusiness, TimeOutDubai) ‎ 

 

MR. AMIT TRIPATHI
Managing Director of IdeateLabs; Director & Co-Founder of triggerbridge

GUEST LECTURERS

SP Jain students benefit from interaction with some of the most respected business leaders in the region who give them a rare, real-world glimpse into topics that cover current industry trends and pitfalls, what skill sets are required of today's leaders, how industries manage and benefit from digitisation, and more.   

MR. MOHAMED AL YEFEAI
Legal Researcher – Communication and Media Specialist, Dubai Judicial Institute

 

MS. SANJANA SOMAN 
Digital & Social Media Expert

 

MS. ALEXANDRA MAIA
Founder - House Of Social, Dubai

 

Students hone their skills in strategies, digital tools, execution and measurement techniques which helps them to move either horizontally or vertically within their organisation or explore opportunities in the areas like Digital Marketing, Mobile Marketing, SEO account management, Web Analytics, Search and Social Media Management, Web Content Management, Digital Creative Development, Marketing Communications and Strategic Marketing, among others.

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Applicants must have:

  • A Bachelor's degree or above
  • Effective communication skills
  • Basic understanding of mathematics/statistics
  • Working knowledge of Microsoft Excel

APPLICATION PROCESS:

  • Submit your application online (free of cost)
  • Once your application has been successfully screened, you will be required to appear for the evaluation process consisting of a general aptitude test and a personal interview that will enable us to evaluate motivation and suitability for the program.
  • Admissions will be offered to candidates based on their performance in the evaluation process

TOTAL PROGRAM FEE: AED 22,000

View Fee Structure

EVALUATION PROCESS: 

Shortlisted applications will need to go through the evaluation process in person. This involves:

  • Aptitude test
  • Personal Interview
The fee for evaluation is AED 150.
  
PLEASE NOTE: The Evaluation Fee is payable by demand draft or cheque in favour of S P Jain Education FZ LLC, Dubai, at our campus or by cash in person on the day of evaluation.

 

There will be a merit based scholarship for students based on their qualification, work experience and performance in the aptitude test & personal interview.
Class of 2016
Class of 2016
DMM Dubai: Class Experience - 2017
DMM Dubai: Class Adjunct Faculty

 

Admissions are now open to our March 2018 Intake. 

 

 

Find yourself at the forefront of the on-going digital revolution. Explore major tools and channels that drive Digital Marketing.  Start at SP Jain.

APPLY NOW >>